What is a “boutique” hotel anyway?
Dateline Miami – October 2011 …..
We all banter around the definitions of boutique & lifestyle hotels. At the Lifestyle Boutique Hotel Development Conference last week in Miami, BLLA Founder, Frances Kiradjian, was tasked with moderating a carefully chosen panel of hospitality executives and discussing this in great detail.
Throughout the conference, there were pros and cons of even discussing the words ’boutique’ and ‘lifestyle’ as they relate to hotels. One poignant comment during the event lead to much deeper thinking about this. We must be able to communicate in words to our guests and prospective customers exactly what their experience will be. How better to paint a visual image than to describe the unique definitions themselves.
The association is completing a year long project which will result in a White Paper coming out very soon. A brief interlude into what these industry thoughtleaders shared about the definitions are included in this presentation: www.tinyurl.com/whatisbl
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