http://youtu.be/AtYu1UVjfeI (BLLA Video)
There is nothing like coming into contact with an independent hotel owner in the boutique, lifestyle or luxury category.
Their passion shows in their eyes, in their every movement and in just about everything they do online or off.
Why is that?
Basically, they are on their own, making decisions about everything including what/where/when & why. Their sounding board is either themselves, trusted friends and family or consultants and business associates they choose to work with.
They get into the business and some become passionate only after they’ve opened the hotel and see first-hand their vision come to life. “It’s like birthing a baby,” says Tim Dixon, owner of the Iron Horse Hotel in Milwaukee. The heart and soul of these properties mostly are tied into an owner, even if the hired designers and architects take a lead position. They don’t have a rule-book with strict policies and procedures to follow. They are the P&P’s at the end of the day.
On their own — reminds me of the ASTA (American Society of Travel Agents) tagline “Without a travel agent, you’re on your own!” In today’s world of traveling, it’s kind of nice to have someone backing you up in case you need help or advice or just a sounding board to help you make the right decision so you aren’t floating around out there without a safety net, wasting both time and money, and with so many choices online, this is not hard to do!
For boutique & lifestyle hotels, they also need that back-up, that sounding board, that one place to find experts and relevant information to help them through the thick and the thin of hospitality ownership in this special category.
That’s where BLLA comes in. The association’s mission is to raise the awareness of boutique & lifestyle properties everywhere on earth. Not an easy task. But one that is becoming more and more urgent and necessary. With new global property owners joining everyday, the larger number of members will mean that our voice gets louder and louder.
No matter who you are, if you believe in our mission, come join us today. http://www.blla.org/join-blla.htm