OK, so let’s start with a little research. And please, chime in whenever you’d like.
Googling “boutique” gets you 268,000,000 sites (yes, that’s 268 million).
“Boutique hotels” gets you a mere 32,700,000 sites. And the story goes on and on and on.
Now, do you understand why we, as the hospitality industry, need to do something about this? I hope the picture is getting clear. This is one of the most important tasks our association will undertake from the day of the launch of our own site. We will set goals and seek to create our own Wikipedia and at the end of an agreed upon amount of time, we will settle for THE DEFINITION of “boutique & lifestyle lodging/hotels/properties” ….. ONCE AND FOR ALL!
Now mind you, not everyone will necessarily agree. You remember the old saying, “You can’t please all the people all the time.” But I’m also a believer that if people can envision the benefit of why we must agree, then we will all be on the same page, the same train, heading in the right direction. Each will derive a clear benefit at the end of the day.