Third Boutique & Lifestyle Lodging Association Webinar on Leveraging Social Media Marketing

Webinar No. 3 in Series on Search Engine Marketing for the Hospitality Industry

Los Angeles, CA – The BLLA (Boutique & Lifestyle Lodging Association (, an Association made up of special properties that fit within the boutique and lifestyle sector as well as suppliers and other industry professionals, has partnered with Engineworks, a full-service Search Engine Marketing (SEM) company to present its 3rd in a series of Webinars on the subject of  Search Engine Marketing and Optimization, scheduled for Thursday, October 22, 2009 at 9:00am PDT.

Titled Leveraging Social Media Marketing, this informative online session will provide insight into online marketing strategies which deliver the best results to hospitality companies and properties as well as other travel industry businesses of all sizes. This third Webinar in the series follows the well-received first 2 sessions which explained how search engine marketing is able to extract precise behavioral information that can be utilized to drive revenues through every channel of a company’s marketing mix, including both online and tradition media campaigns.

The intent of this professional Webinar series is to provide valuable information on current strategies and techniques being used to dramatically enhance the performance of travel and lodging Web sites throughout the online search landscape.

There is no cost to participate in this instructive Webinar. Simply sign-up online through the following link:,P1,748553A2-DB35-4509-9152-E800845712DF

Below is the full agenda for these three (3) complimentary Webinars:

  1. Completed – Powering The Marketing Mix
  2. Completed – 10 Steps For Online Success
  3. October 22, 2009, 9:00am PST – Leveraging Social Media Marketing

The BLLA has been formed to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.

The BLLA is privileged to work in conjunction with Engineworks to bring you this Webinar series to help travel & hospitality businesses survive and thrive!

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