See what the Association thinks — watch the short video here: www.tinyurl.com/blladefinitions
We are defining boutique hotels as: a term to describe intimate, unique, often luxurious and upscale hotel environments for a discerning clientele. The association thinks they average around 100 rooms or less and can be charming, distinctive, cutting-edge, avant-garde, trendy and classic, and possess an incredible attention to detail and high level of personal service.
A boutique property may be independent or belong to a group or collection of properties. Several well known boutique brands include NYLO Hotels, Joie de Vivre Hospitality, Kimpton Hotels, and Small Luxury Hotels.
Source: November 2009 Interview – Frances Kiradjian for the Hotel Yearbook 2010
But, we would like to hear from you. What is your definition of a boutique property? What makes your hotel a boutique, and why does it stand out from the crowd?
Blog writer: Daniel Barsook, email@example.com