With the Term Boutique Thrown Around, We ask What is a True Boutique Hotel?

See what the Association thinks — watch the short video here:  www.tinyurl.com/blladefinitions

We are defining boutique hotels as: a term to describe intimate, unique, often luxurious and upscale hotel environments for a discerning clientele.  The association thinks they average around 100 rooms  or less and can be charming, distinctive, cutting-edge, avant-garde, trendy and classic, and possess an incredible attention to detail and high level of personal service.

A boutique property may be independent or belong to a group or collection of properties.  Several well known boutique brands include NYLO Hotels, Joie de Vivre Hospitality, Kimpton Hotels, and Small Luxury Hotels.

Source: November 2009 Interview – Frances Kiradjian for the Hotel Yearbook 2010

But, we would like to hear from you.  What is your definition of a boutique property?  What makes your hotel a boutique, and why does it stand out from the crowd?

BLLA Boutique Room

Blog writer: Daniel Barsook, dbarsook@boutiquelodgingassociation.org

2 thoughts on “With the Term Boutique Thrown Around, We ask What is a True Boutique Hotel?

  1. u are right, the word gets thrown around as a marketing word by everyone. According to my own definition, i would NOT classify my own hotel (Hotel Paseo) as a “boutique”. But, our guests started to refer to us as such so we kinda started to toss it around. I feel guilty…BTW congrats on this site and the concept. 🙂

  2. I wrote an article about the history of hotel types, Boutique hotels originally just meant small and quirky hotels with special attention to decor. The concept has gone out of proportion and now means any small hotel or independent hotel.
    As I wrote in my article, the next level of hotels is going to be Experience Hotels in my opinion which is a design hotel on steroids.
    http://hospitalitymarketingonline.wordpress.com/2010/09/14/hotel-design-trends-the-end-of-boutique-hotels-as-we-know-them/

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