When it comes to industry and consumer awards, many boutique hotels do a great job of trumping the bigger hotel groups. And the Red Carnation Hotel Collection, as one of the most celebrated family-run set of hotels, is clearly no exception. They have continued to triumph in the luxury and boutique sector which is testimony to their philosophy of ‘No request is too large, no detail too small’!
Recently, their ’41’ hotel was named Most Excellent London Hotel for 2011 at the recent 29th Annual Condé Nast Johansens UK & Ireland Awards for Excellence, beating stiff competition from a number of London’s famous luxury properties.
And the Collection received more guest acclaim at this summer’s Travel & Leisure 15th Annual Traveller Reader Survey Awards. The Twelve Apostles Hotel and Spa in South Africa, featured in the world’s top 100 hotels, and The Milestone Hotel was rated 9th in a shortlist of small city hotels in Europe.
And in terms of social media and the most well-known form of consumer endorsement – TripAdvisor – the Red Carnation collection enjoys the accolade of having 3 of their hotels in the top 5 ranked hotels in London on TripAdvisor – including ’41’ at number one! Something the larger hotel chains would be somewhat envious of.
As a BLLA member, we’re absolutely delighted for the Red Carnation Collection and their continued success and awards, and the shining example they set of how a group of family-run hotels can successfully compete against their much larger and better resourced counterparts.