1st Ever Food Conference for Boutiques Debuting Friday in San Francisco

THE BOUTIQUE & LIFESTYLE LODGING ASSOCIATION (BLLA) TO HOST A FIRST-EVER CONFERENCE ON FOOD TRENDS SPECIFICALLY FOR THE BOUTIQUE HOSPITALITY SECTOR

RENOWNED FOOD CONSULTANTS, CHEFS AND FOOD WRITERS AND EDITORS TO BE FEATURED AS SPEAKERS AT THE CONFERENCE TO BE HELD ON JANUARY 14TH IN SAN FRANCISCO AT HOTEL MONACO

The All-Day Conference Is Set To Attract Attendees From All Aspects Of Boutique Lodging Operations, Including General Managers, Sales And Marketing Executives, Food and Beverage Professionals Designers, Suppliers, Distributors And More

 Los Angeles, CA, (January 14, 2011) – Recognizing that food service is an integral part of most boutique lodging operations, BLLA has gathered together luminary food experts and relevant media to participate in its first Food Trends Conference as an added service for a generally underserved sector in the hospitality industry – boutique and lifestyle lodgings.  The all-day conference, which will be held on Friday, January 14, at Hotel Monaco in San Francisco, will focus on all facets of the food industry and will also include discussions on design and equipment innovations, as well as offer panel discussions as to what new trends to expect in 2011 that will impact the boutiques / hospitality industry. 

Berry Dessert at Americano in The Vitale

Founder of BLLA, Frances Kiradjian, commented, “Staying abreast of what is new in the hospitality food sector, whether trends in serving, decor or taste selection, can be critical to where customers’ culinary dollars are spent and impact the ability to attract guests to eat on-site or in-room. This Food Trends Conference is offered in support of boutique and lifestyle lodgings’ ongoing needs to be at the cutting edge of the hospitality industry.  It falls in line with our mission to support the efforts of boutique and lifestyle lodgings to remain current, adhere to a high quality of standards and bolster their marketing efforts through these types of events that offer new insights to members and guests.”

Speakers include Carleigh Connelly, Executive Editor, Culinary Trends Magazine; Andrew Freeman, a renowned food consultant and trends expert; John Inserra, executive in charge of overseeing all Kimpton Hotel Restaurants; Amy Machnak, Sunset Magazine; Jacques Bezuidenhout, Master Mixologist, Kimpton Hotels; Elvis Restaino, “Designer to the Stars,” who transitioned from designing movie sets.  The Design & Décor panel will be moderated by Claudia Juestel, Adeeni Design Group, and include Cass Calder Smith, CCS Architecture; Jim Zack, Zack/de Vito ARCHITECTURE; Lisa Neimeth, Tableware Designer; and Bernard Otis, Kamran and Company. A panel of renowned chefs include Chef Jennifer Biesty of Scala’s, Chef Robert Helstrom of Kuleto’s and Chef Kory Stewart of Americano.

BLLA Event Sponsors

Attendees can select the full day or may elect to just attend the evening networking and food event at the showrooms. The all-day event is scheduled from 8:30 a.m. – 5:00 p.m. and continues through an evening networking event being held at the showrooms of Studio Becker and Miele from 6-9 p.m.

Evening event at luxury showroom of Studio Becker

Transportation to the showrooms will be provided for the day conference participants.  Registration and more detailed information is available online at www.tinyurl.com/bllafoodinfo

Sponsors of this event include:  Coffee Bean & Tea Leaf, MetroMint, Melissa’s Foods, Private Spring Water, Blue Ribbon Supply, SocialStay, Popchips, Roederer Estate Sparkling Wines, Miele, Studio Becker, Nightfood, TCHO Chocolate, Carolyn Kamii PR, Swank A/V.

Sponsor & BLLA Member - Coffee Bean & Tea Leaf
Popchips is a Sponsor

About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association (BLLA) is the first and only association dedicated to uniting the world’s boutique and lifestyle properties for the benefit of properties and suppliers as well as travelers. Created to be the unifying voice of this distinctive subset within the hospitality industry. Its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member visit http://www.blla.org or visit BLLA’s consumer sites http://www.realboutiquehotels.com or http://boutiquelodgingmagazine.com.

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