And we’re back! With acronyms, no less.
As you can see from our last few posts, we have been spending some time on definitions.
The boutique hotel segment of the industry is in a state of flux – it continues to grow and evolve. And so, naturally, people are looking for a reliable and rooted source of information – information that defines and sets standards. Enter our 1st White Paper on the Definition of Boutique & Lifestyle, where we have laid out the groundwork for exactly that.
Our founder and chair, Frances Kiradjian, was recently interviewed in this special report by Michael Andre Adams (see below). Independent Thinking is an exploration of the opinions of industry professionals regarding the changing platform of hotels that call themselves “boutique”, the alliances that are being formed between these properties, and whether or not they are staying true to the definition of what truly is a boutique hotel.
Well, what is a boutique hotel anyway? Boutique hotels are CUIP (Yes, there is the acronym for you). Customized. Unique. Individual. Personalized.
Kiradjian also adds: “The most important defining features of boutique hotels are cultural and historical authenticity and that it provides interesting, unique services. Other important defining descriptors of boutique hotels include social spaces such as living rooms, libraries with social rooms and many high quality in-room features.”
After covering definitions relevant to the industry, the report continues to examine how boutique hotels and independent hotels are looking into opportunities to enter into groups and alliances with bigger brands and how staying truly independent and maintaining that special identity can become a challenge, but ultimately makes all the difference. Simply put, it’s about having the WOW factor.The WOW factor is an important part of the experience. It’s also attractive – hotels want to have it, and guests want to experience it. So, we ask ourselves, if you have the WOW, does size really matter? How much more important is the experience versus the size?
Continue reading this special report below while you enjoy some independent thinking of your own.