THE DIGITAL AGE OF BOUTIQUE – From Business Center to Business Hotel

How effective are the business centers in your hotel? When we’ve stayed at hotels, rarely have we used the business centers – mostly because many of them are forgotten about caves hidden in the cold dark corners of the hotel. It’s time to phase these out – but what’s next?

There’s been plenty of research showing that free (or inexpensive) WIFI use throughout the hotel is quickly becoming an expectation of travelers – business or leisure, but now even that is no longer enough.

Take the Andaz Hotel in West Hollywood – where guests register on an iPAD tablet and are offered free WIFI, communal tables and a lobby reminiscent of a coffee shop.

But many boutiques nowadays deem this is not enough. Enter the High-Tech Hotel – where the guest can literally control their entire experience. iPads in the room can control the temperature of the room, order room service, set mood lighting (both color and brightness), and even smells in some places.

(See Citizen M, Amsterdam – where every room comes with a Moodpad, or Eccleston Square in London, where every room comes with an iPad and each room comes with a 3-D TV).

And this should not come as a surprise. The travellers seeking out boutique hotels are tech-savvy, wealthy, connected, busy, and seek their fun by searching for it on the Internet. How has your hotel anticipated this trend? How do boutiques that have built their guest experience around their heritage or historical property seamlessly blend this overwhelmingly modern/futuristic technology without compromising their brand?

Boutiques have a great opportunity to shed their “business centers” and blend internet and technology in with their style – not only to serve the business needs of their guests, but add to the experience. Technology is more adaptable now than ever, and you can use its infinite possibilities to put a creative spin on your guest experience.

Check out this article that lists the World’s Most Tech-Savvy Boutique Hotels by Courtney Boyd Myers. And please, do let us know: What is the most “tech-savvy” boutique hotel you’ve stayed in?

Happy Savvy-Sharing 🙂

the BLLA-gger

3 thoughts on “THE DIGITAL AGE OF BOUTIQUE – From Business Center to Business Hotel

  1. It’s so refreshing to combine elegance and style with detailed attention to the needs of the business traveller, and you’ve got the makings of a vacation masquerading as a business trip.

  2. Very good site you have here but I was curious if you knew
    of any forums that cover the same topics talked about here?
    I’d really love to be a part of group where I can get feedback from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Cheers!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s