The Inaugural Boutique & Lifestyle Leadership Symposium, held last week Oct. 22-24, 2012 at the Hollywood Roosevelt, a Thompson Hotel, was a smashing success!
The event, produced by BLLA (Boutique & Lifestyle Lodging Association) shot off into new space not seen by the industry in quite awhile, if at all. It’s a simple concept but one that seems to have been overlooked by most conferences today. That is …. taking care of attendees as if they were checking into a five star hotel.
From the non-commercialized and professional-looking conference garb (lanyards, bags and the such) to the tidbits of surprises during the panel discussions such as the hotel chef serving up oxygen-laced popcorn, the event was seen as innovative and inspiring from start to finish.
Here are some of the words used to describe attendees experience (from non-solicited emails received the day after the event):
Further testimonials are available here: http://tmcomponents.travelmarket.com/modules/TM_Attachbank2/upload/940/Testimonials2.pdf
We will be writing more in the coming days of the panel discussions, entertainment and other events surrounding the Symposium.
Signing off for now.
BLLA Founder, Frances Kiradjian