Authenticity – have it and win!

When searching for a new car, what do you take into account before making the final decision?

Price, gas mileage efficiency, and safety features are all common answers. But even more importantly, the authenticity and dependability of the car and brand weigh significantly into your decision.

The same is true when deciding which hotel to stay at. You look for properties that are committed to the guests and offer authentic services. The Boutique and Lifestyle Lodging Association (BLLA) resonates with this idea of authenticity and ensures that this theme is apparent in every aspect of the organization. Within the hospitality industry, it is imperative not to confuse imitation with legitimacy.

In uniting boutique and lifestyle properties all around the globe, BLLA assures authenticity is displayed in all areas of involvement in order to enhance the image of the members. When securing a new property, a vetting process is conducted to uncover all features of the hotel. It is essential for the property to exhibit dependability with their interactions with guests, vendors, as well as their own employees. This commitment to the authenticity of their approach is vital to BLLA. Without credibility, boutique properties lose their main asset, customers. Guests become apprehensive if they believe the endeavors or service offerings are fabricated.

In addition to obtaining credible boutique and lifestyle properties, the authenticity of BLLA events is highly regarded and paramount to the organization. In connecting boutique/lifestyle properties and suppliers, again this theme of authenticity must be presented by BLLA itself, projecting their legitimacy within the hospitality industry. BLLA makes sure that all aspects of their conferences and programs are genuine, ranging from the speakers to the actual venue. It is critical for BLLA to demonstrate authenticity to strengthen the reputation of their properties and the suppliers that sustain them.

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