The impact of Social Media on the travel industry
With the influx of new apps, platforms & services being released daily, even luxury travel couldn’t outrun the reach of social media. It seems as if travel plans are now almost completely reliant on social channels. Travelers find inspiration on Pinterest, track down deals on Twitter, browse popular hotels on Facebook, and get dining tips on Foursquare. Social media has quickly become the go-to travel agent.
Boosting social media’s prominence in travel is the fact you can easily access sites through mobile apps. When traveling, it’s imperative to have a mobile device, meaning everything you need to check-in, eat and book is right at your fingertips. For example, on your way into town, you can simply pull out your phone and browse on Foursquare where friends have had dinner. Filled with thousands of listings, pictures and reviews, this app provides you with an idea about a restaurant, lounge, coffee shop without having ever visited. The app Foodspotting is similar, as you can post a picture of a dish after checking-in. Craving shrimp scampi? Browse the app for appetizing matches in the area. Gauging the general consensus regarding a particular place can save you from bad service, overpaying and an unflattering meal.
Share, Ask, Comment
The biggest advantage of using social media while traveling is word-of-mouth. Suggestions and tips from friends is one of the best sources of travel guidance, and can be attained instantaneously. Either by posting a question, or inquiring directly, social media allows you to receive true feedback from friends who’ve had similar experiences. In addition to asking questions, browsing reviews and sentiment of certain properties/eateries is easily accessed on social platforms.
Can You Help Me?
Business are catching on and riding the social media wave as well. Nearly every restaurant, hotel and airline has a Facebook and Twitter profile. By following/becoming friends with company pages you can learn about news, special offerings and events. You can also engage and interact with them directly. For instance, if you’re unfamiliar with the area, simply tweet the hotel using their Twitter handle. In most cases, they will respond right away with suggestions. This is also a great way to mediate personal complaints, as these platforms are transparent, and quality customer service is paramount.
Social media is ever-present in this tech-savvy generation, and the travel industry is diligently following suit. On your next trip, don’t ignore the flurry of check-ins, tweets and comments, as they are extremely helpful during your expeditions through uncharted waters