Tag: boutique lodging association

StayBoutique© Twitter Chat Highlights

On Friday September 25th, BLLA (@BoutiqueLodging) hosted our first monthly #StayBoutique Twitter Chat and it was a rousing success! With over 300 tweets shared on the topic over the course of the hour we had participation from some fantastic tastemakers and hoteliers around the world.  The event was co-hosted by Niki Leondakis (@Niki_Leondakis) CEO of Commune Hotels. If you missed it this time, we plan to do it monthly, so join us next time. In the meantime, check out some of the highlights below.

First Question:

Our answer:

Some of our other favorite answers:

Second Question:

Our Answer:

Some of our other favorite answers:

Third Question:

Our Answer:

Some of our other favorite answers:

Fourth Question:

Our Answer:

Other favorite answers:

Fifth Question:

Our Answer:

Other favorite answers:

If you want to see all the tweets, just type the hashtag #StayBoutique in your search bar on Twitter and you will see the feed from the chat in your feed. If you’d like to join in on the next one feel free to email us at info@blla.org and we will send you the questions out a few days in advance. Until then – #stayboutique!

Emerging travel and lifestlye trends in digital publishing

Yesterday, we participated in a webinar with Nxtbook Media on the subject of Digital Publishing. Our founder, Frances Kiradjian, was interviewed by Nxtbook Media, a BLLA Sponsoring company!

Here is the announcement by Nxtbook Media  for more information on the topic of emerging travel and lifestyle trends in digital publishing:

Boutique, lifestyle, hotel and travel industry has emerged as a growing market, especially among travelers looking for a unique or themed experience. But in an increasingly digital world, how can hoteliers and boutique designers remain on the cutting edge and win new business?

Whether targeting travelers always on the go, inns with specialty amenities, or a greater audience with lifestyle living in mind, digital publishing can empower you to make a bigger and better impact. In a webinar presented live Tuesday, May 29th at 2:00 pm ET Nxtbook Media and the Boutique and Lifestyle Lodging Association (BLLA) partner together to bring you the best ideas in using today’s technology to make your materials more compelling.

In this webinar you will discover how several businesses in the industry, including BLLA, have used digital catalogs, brochures and magazines to reach new audiences with their brand. Hear how mobile options fit into the future of the industry, and how you can ensure travelers can find your materials no matter where they are. Get a glimpse into how some businesses seamlessly integrate their current print materials with exciting rich media to inspire travelers to choose their resort, hotel, or lodging. 

Missed the webinar? Well, lucky for you, we have parts of the interview with Frances Kiradjian below. Happy reading!

Tell us a little about yourself and what you’ve been doing professionally.
I’ve spent most of my life in the travel, tourism and hospitality industry.  Funny, but this last week I attended a specialized conference on rfp technology and you had the ability to add a ribbon to your badge.  I selected “Been There, Done That” as it really describes my career in this industry that I absolutely love.  It’s given me and my family a great life and it is chock-full of amazing people and the most interesting news and events in the world.  Who wouldn’t want to experience our globe through the eyes of hospitality?

Tell us a little about BLLA and the boutique/lifestyle hotel industry
BLLA is making big inroads into recognition for the association through worldwide conference participation, marketing and strategic partnership collaboration.  The industry morphs every week and things are in continual motion as far as development, emerging trends and consolidation.  The creative side of this hospitality sector keeps the buzz loud and interest high.

You have been publishing materials digitally for quite some time. What was your first experience with digital publishing, and how did that convince you digital was the way to go?
I first used Nxtbook digital publishing over 15 years ago when I wanted to cut costs on printing, mailing and labor for our monthly newsletters to over 25,000 locations. At the same time, I wanted our company to look cutting-edge on the side of marketing. It was a huge expense and this was an opportunity to make it more convenient and extremely cost effective for our company.  Plus, we actually had more time to work on it because printing, labor and mail time adds up.  So at the end of the day, the best decision we ever made.

What kinds of materials have you made digital? (ex: magazines, brochures, guides)
Newsletters
Hotel Directories
Training Instructions for Portal Use with demos/links
Postcards
Invitations

What were your goals or strategy in creating digital publications?
In addition to the above, our goal was to significantly increase our marketing reach while reducing cost.At the same time, it was a real plus too. 

Reduce waste and our carbon footprint. If you’ve ever been to a travel and tourism trade show, the amount of paper waste is quite disturbing!

Enhance the quality of our marketing turning it into a digital showpiece and include links to videos and images as well as auto-linking to our social media sites and websites.

Let’s talk about your newest digital endeavor, the BLLA Award book. You were previously providing readers a PDF version of this book. Why did you decide you wanted a digital version?
Digital allows your readers to better interact with a printed piece, including links as well as provides a higher quality and more professional image of your marketing brochures, thus elevating your company and brand to a much higher level.  Quite simple actually.

What kind of response have you had to the book?
We noticed an uptick in the open rate of our Nxtbook brochure vs. pdf.  Plus, the ability to click on links made it a piece that allowed users to be interactive in so many different ways, like increasing the size or decreasing to page view to glance through the piece before narrowing down what they wanted to focus on.

In a broader view, the boutique industry sets itself apart by offering differentiated product offerings, attention to customized amenities, and disrupting the feel of consistency set by some of the giants like Holiday Inn or the Marriott. How can digital play into that strength?
Digital brochures can engage customers much deeper than trying to click through a website.  Boutique & lifestyle hotels must pay attention to the top technologies in order to be seen as ‘edgy, customer focused, design and creative oriented.’  Digital publishing is one way to do this.

Let’s talk audience. Right now, your primary digital audience is for sponsors and other Boutique and Lifestyle hotels. In what ways do you see the use of digital in your industry expanding to including materials for consumers and guests?
Every hotel website should be thinking about including digital brochures for every area of the hotel as well as one with a general overview.  It should also link to experiential videos (which BLLA also offers members) and have the ability to forward to others.

Interested in learning more about emerging trends in the hospitality industry? Don’t forget to register for the upcoming International Boutique & Lifestyle Leadership Symposium on  October 22-24, 2012 in Los Angeles, CA, USA!

Love,
THE BLLA-ger

LIVE FROM THE HD EXPO IN LAS VEGAS

Greetings friends!

We’ve been keeping quite busy here at BLLA!

Our first exciting update comes to you from the infamous Las Vegas Strip! We are up front and center here at the BLLA Booth and will be here until Thursday the 17th! So stop by and say hello. You won’t miss us!

The HD Expo is the premier trade show for the hospitality design industry bringing together over 900 exhibitors and over 7,000 attendees to Las Vegas each May. Presented byHospitality Design magazine, the show is at the forefront of offering the newest and most innovative products and services, encouraging and sharing ideas, providing inspiration and connecting the industry.

BLLA Founder, Frances Kiradjian

We have a shared space with Americhip, the inventors of Video in Print®,  is the innovative mind behind Multisensory advertising technologies. Their beautiful video displays are definitely a sight to see and we are so happy to be here alongside one of our own members!

Beautiful display by Americhip

In other news, we are now on Pinterest. You asked and we pinned!  We have been collecting and pinning away the world’s most interesting hotels and properties. Whether it’s “icy cool hotels” to underwater hideaways, we’re sharing them with you, so follow us and spread the pin! However, we must warn you, there are so many unique and phenomenal properties around the world,  it’s hard not to get “pinned” away. Check us out here and feel free to leave comments, repin and send suggestions on new topics and ideas our way!

Now, we must get back to the HD Expo…we are off to one of the conferences called “The Importance of Engaging the Guest Experience: Successful Development of the Independent Resort.” Like our Facebook page for live updates from the HD Expo. Trust us when we say, you won’t be disappointed.

Over and out,

The BLLA-ger


How a bar of soap can go a long way…

Hello everyone! Just wanted to give a quick but very exciting update!

We are so proud to be supporting Clean the World at our International Symposium in Los Angeles this October!

Clean the World has a mission to collect, recycle and distribute hotel soaps to people who need it most to improve hygiene, sanitation and living conditions worldwide. Because soap saves lives. Read more about how Clean the World is bringing new sustainable and socially responsible practices and products to the global hospitality industry and SAVE THE DATE October 22-24, 2012 for the International Boutique Lifestyle Leadership Symposium.

We are so INSPIRED and hope you are too!

Happy Weekend!