Tag Archives: boutique

A Look into the Future of the Boutique Hotel Industry

A Report by the Boutique & Lifestyle Lodging Association (BLLA)  BLLA_White-HiResWEB

Boutique Hotel Sentiment Survey Results

The Boutique & Lifestyle Lodging Association (BLLA) strives to be aware of upcoming trends in the boutique and luxury hotel industry, so that they can understand the thoughts and future plans of their member hotels. Things change very quickly in the world of luxury hotels, so this information is valuable for knowing what to expect in the future.

This report “A Look Into the Future of the Boutique Hotel Industry” reveals the responses to a research project that surveyed 55 different high end boutique and lifestyle hotels. The hotels were asked a series of questions about their plans for the near future and their opinions of the industry.

The James NY JIMMY-1The hoteliers were asked what their perception was of the biggest threats facing their hotel, including competition from other hotels, from AirBnB and other factors. They were also asked about their innovations for the future and the confidence they had for tackling future challenges.

The survey also covered the major areas of cost stress, including payroll, distribution and other cost pressures. The hoteliers were asked about the main areas in which they are investing their attention. Social media marketing was a popular response, but other areas of focus were revealed.

The report also looks into the way these hoteliers view the attributes of their hotel and their competition. The responses regarding sources of bookings are quite interesting and offer some insight into how these types of hotels operate. Within this study there is also information about the use of loyalty programs by these hotels.

the james ny 4The responses to the survey reveal many insightful trends relevant to the future of the boutique hotel industry. This report will go into greater detail analysing these responses, complete with charts to illustrate the trends. These responses and the ideas that they reveal paint a very interesting picture for the future of the boutique hotel industry.

The full report is available to BLLA members and participants of the Survey.

Email:  survey@blla.org to request a copy of the survey.  JOIN US at our upcoming conferences:
– New York, June 3, Boutique Hotel Investment Conference – CLICK HERE
– Los Angeles, October 21-23, Boutique Lifestyle Leadership Symposium – CLICK HERE

The Story of Soap

Happy Wednesday everyone!

We’re so excited about our upcoming International Boutique and Lifestyle Leadership Symposium in October in Los Angeles!

We’re even more excited about the charity we will be supporting at the Symposium : Clean the World.  Have you ever wondered what happens to that bar of soap in your hotel room after you check-out? I know I have. Many different soap scenarios have crossed my mind and I’ve always either quickly forgotten about them or just wondered and realized there’s nothing I can do about it…Wrong!

Enter : Clean the World.

Mission? To collect, recycle and distribute hotel soaps to people who need it most.

Reason?  To improve hygiene, sanitation and living conditions worldwide.

Bottom Line? Because soap saves lives.

Want to see how Clean the World is changing lives around the world? Watch these inspirational and heartwarming videos below of Clean the World in action.

Clean the World Guatemala Soap Distribution (April 2012) 

Wasted Soap, Wasted Opportunity 

Clean the World – Saving Lives, Changing History 

CBS Evening News:  A Little Soap, A Big Difference in Haiti (Oct. 2010) 

It’s so inspiring learning about the volunteers around the world working for a cleaner world. Don’t forget to SAVE THE DATE October 22-24, 2012 for the International Boutique Lifestyle Leadership Symposium in Los Angeles for a chance to become inspired about even more sustainable and socially responsible practices and products regarding the global hospitality industry.

Click here to register.

For a cleaner world ,
THE BLLA-ger

Emerging travel and lifestlye trends in digital publishing

Yesterday, we participated in a webinar with Nxtbook Media on the subject of Digital Publishing. Our founder, Frances Kiradjian, was interviewed by Nxtbook Media, a BLLA Sponsoring company!

Here is the announcement by Nxtbook Media  for more information on the topic of emerging travel and lifestyle trends in digital publishing:

Boutique, lifestyle, hotel and travel industry has emerged as a growing market, especially among travelers looking for a unique or themed experience. But in an increasingly digital world, how can hoteliers and boutique designers remain on the cutting edge and win new business?

Whether targeting travelers always on the go, inns with specialty amenities, or a greater audience with lifestyle living in mind, digital publishing can empower you to make a bigger and better impact. In a webinar presented live Tuesday, May 29th at 2:00 pm ET Nxtbook Media and the Boutique and Lifestyle Lodging Association (BLLA) partner together to bring you the best ideas in using today’s technology to make your materials more compelling.

In this webinar you will discover how several businesses in the industry, including BLLA, have used digital catalogs, brochures and magazines to reach new audiences with their brand. Hear how mobile options fit into the future of the industry, and how you can ensure travelers can find your materials no matter where they are. Get a glimpse into how some businesses seamlessly integrate their current print materials with exciting rich media to inspire travelers to choose their resort, hotel, or lodging. 

Missed the webinar? Well, lucky for you, we have parts of the interview with Frances Kiradjian below. Happy reading!

Tell us a little about yourself and what you’ve been doing professionally.
I’ve spent most of my life in the travel, tourism and hospitality industry.  Funny, but this last week I attended a specialized conference on rfp technology and you had the ability to add a ribbon to your badge.  I selected “Been There, Done That” as it really describes my career in this industry that I absolutely love.  It’s given me and my family a great life and it is chock-full of amazing people and the most interesting news and events in the world.  Who wouldn’t want to experience our globe through the eyes of hospitality?

Tell us a little about BLLA and the boutique/lifestyle hotel industry
BLLA is making big inroads into recognition for the association through worldwide conference participation, marketing and strategic partnership collaboration.  The industry morphs every week and things are in continual motion as far as development, emerging trends and consolidation.  The creative side of this hospitality sector keeps the buzz loud and interest high.

You have been publishing materials digitally for quite some time. What was your first experience with digital publishing, and how did that convince you digital was the way to go?
I first used Nxtbook digital publishing over 15 years ago when I wanted to cut costs on printing, mailing and labor for our monthly newsletters to over 25,000 locations. At the same time, I wanted our company to look cutting-edge on the side of marketing. It was a huge expense and this was an opportunity to make it more convenient and extremely cost effective for our company.  Plus, we actually had more time to work on it because printing, labor and mail time adds up.  So at the end of the day, the best decision we ever made.

What kinds of materials have you made digital? (ex: magazines, brochures, guides)
Newsletters
Hotel Directories
Training Instructions for Portal Use with demos/links
Postcards
Invitations

What were your goals or strategy in creating digital publications?
In addition to the above, our goal was to significantly increase our marketing reach while reducing cost.At the same time, it was a real plus too. 

Reduce waste and our carbon footprint. If you’ve ever been to a travel and tourism trade show, the amount of paper waste is quite disturbing!

Enhance the quality of our marketing turning it into a digital showpiece and include links to videos and images as well as auto-linking to our social media sites and websites.

Let’s talk about your newest digital endeavor, the BLLA Award book. You were previously providing readers a PDF version of this book. Why did you decide you wanted a digital version?
Digital allows your readers to better interact with a printed piece, including links as well as provides a higher quality and more professional image of your marketing brochures, thus elevating your company and brand to a much higher level.  Quite simple actually.

What kind of response have you had to the book?
We noticed an uptick in the open rate of our Nxtbook brochure vs. pdf.  Plus, the ability to click on links made it a piece that allowed users to be interactive in so many different ways, like increasing the size or decreasing to page view to glance through the piece before narrowing down what they wanted to focus on.

In a broader view, the boutique industry sets itself apart by offering differentiated product offerings, attention to customized amenities, and disrupting the feel of consistency set by some of the giants like Holiday Inn or the Marriott. How can digital play into that strength?
Digital brochures can engage customers much deeper than trying to click through a website.  Boutique & lifestyle hotels must pay attention to the top technologies in order to be seen as ‘edgy, customer focused, design and creative oriented.’  Digital publishing is one way to do this.

Let’s talk audience. Right now, your primary digital audience is for sponsors and other Boutique and Lifestyle hotels. In what ways do you see the use of digital in your industry expanding to including materials for consumers and guests?
Every hotel website should be thinking about including digital brochures for every area of the hotel as well as one with a general overview.  It should also link to experiential videos (which BLLA also offers members) and have the ability to forward to others.

Interested in learning more about emerging trends in the hospitality industry? Don’t forget to register for the upcoming International Boutique & Lifestyle Leadership Symposium on  October 22-24, 2012 in Los Angeles, CA, USA!

Love,
THE BLLA-ger

LIVE FROM THE HD EXPO IN LAS VEGAS

Greetings friends!

We’ve been keeping quite busy here at BLLA!

Our first exciting update comes to you from the infamous Las Vegas Strip! We are up front and center here at the BLLA Booth and will be here until Thursday the 17th! So stop by and say hello. You won’t miss us!

The HD Expo is the premier trade show for the hospitality design industry bringing together over 900 exhibitors and over 7,000 attendees to Las Vegas each May. Presented byHospitality Design magazine, the show is at the forefront of offering the newest and most innovative products and services, encouraging and sharing ideas, providing inspiration and connecting the industry.

BLLA Founder, Frances Kiradjian

We have a shared space with Americhip, the inventors of Video in Print®,  is the innovative mind behind Multisensory advertising technologies. Their beautiful video displays are definitely a sight to see and we are so happy to be here alongside one of our own members!

Beautiful display by Americhip

In other news, we are now on Pinterest. You asked and we pinned!  We have been collecting and pinning away the world’s most interesting hotels and properties. Whether it’s “icy cool hotels” to underwater hideaways, we’re sharing them with you, so follow us and spread the pin! However, we must warn you, there are so many unique and phenomenal properties around the world,  it’s hard not to get “pinned” away. Check us out here and feel free to leave comments, repin and send suggestions on new topics and ideas our way!

Now, we must get back to the HD Expo…we are off to one of the conferences called “The Importance of Engaging the Guest Experience: Successful Development of the Independent Resort.” Like our Facebook page for live updates from the HD Expo. Trust us when we say, you won’t be disappointed.

Over and out,

The BLLA-ger