Tag: Leadership Symposium

How the BLLA Leadership Symposium is Raising the Bar for Attendees and Sponsors

BLLA is excited to announce that we are changing the face of our conferences and taking the entire experience to the next level for both our attendees and our sponsors. The Leadership Symposium is happening Oct. 21-23 in Santa Monica, Ca and will focus on Leadership and Innovation.

BLLA is dedicated to taking a fragmented industry and uniting the world’s independent boutique and lifestyle hotels through a robust network of industry experts, thought-leaders, suppliers, and other resources. This conference is a chance for all of these individuals to meet in real-time.

Here are just a few of the ways we’re focusing on making the Leadership Symposium a better experience for both attendees and sponsors:


We have curated amazing all new content this year and have an innovative conference prepared for you with expert speakers, boutique companies and inspiring discussions. These speakers include the Founder & President of Hawkins International PR, Managing Director of Hospitality of Related / Equinox, the Vice President of Gettys and many more. Check out the full list here.

Attendee gifts and gift bags

In past years, we have always handed out an “attendee bag” at the Registration desk at the conference. Additionally, many of you hand out items at your booth or table. We noticed that both of these models make it very difficult for attendees (to handle a bulky bag and walk into the ballroom or walk around the exhibit space at the same time). It’s very uncomfortable and distracting.

This year we’re changing the model around so that both attendees and sponsors have a better way of connecting.

  1. Welcome Gift Bag for attendees. This is for attendees checking into the Fairmont Hotel where they would find a nice surprise waiting in their room.
  2. Gifts for the conference opening session. These gifts will be placed at each seat in the Ballroom. Room will be set up classroom style, so the gift will sit on the table in front of each chair.
  3. You can also sponsor a morning beverage. As an example, we’ve had Bloody Mary’s served with a toast. Bellini’s could also be served as people enter the Ballroom. (We would assist with setting this up.)
  4. The fourth option is to have your items to be placed at the gala dinner. These gifts will be at each dinner place setting in the Ballroom. They must be small and compact in nature in order to fit at each place setting.

We are BOUTIQUE after all, so we’re excited to step up to a new method of connecting with attendees that last long after the conference ends! If you’re interested in sponsoring or exhibiting the conference, click here for more info. Interested in attending? Join us now!

BLLA was founded in 2009 to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them. BLLA’s leading network helps give equal opportunities to those not normally able to compete in this chain-dominated industry. Today the association has more than 750 members.