Tag: social media

Good news for the hospitality industry!

Hi there everybody,

As you know, the last few years have been plagued with the negative effects of the U.S. recession. Finally, things are starting to look up. In fact, for the travel industry, data has shown that the upcoming year will be extremely profitable. According to a survey taken last month by LowFares.com, we can expect a 44% increase in the number of people planning to take a summer leisure trip this year versus last year, with nearly half of the leisure travel remaining within the U.S.

So how do boutique hotels capture this new market? According to LowFares.com, travel websites offering user reviews and articles significantly outpaced Facebook as the preferred source of vacation destination ideas, receiving 62% of the vote from summer trip planners. Vacationers rely heavily on user reviews. If boutique hotels can ensure that customers enjoy their stay enough to write about it, they are much more likely to attract new customers. And let’s not forget about the importance of social media. Many vacationers also look to social media sites when making travel plans. Facebook was the preferred source for 31% of respondents expecting to use online social media to help them select a destination.

What about business travelers? American Airlines released a survey last week indicating an increase in travel among small business owners. Approximately 86 percent of responding SMB travel managers project that their companies’ travel will either stay the same or increase up to 24 percent over the next year. Another 6 percent anticipated a travel increase of 25 percent or more over the next 12 months.

Business travelers also noted their preferred hotels include large hotel chains that have rewards allowing them to earn and redeem airline miles. Because of the enormous amount of travel, small business travelers prefer to stay at hotels that benefit them. In order to compete with large hotel chains, boutique hotels in major metropolitan city centers need to ensure they are focused on the real needs of business travelers in order to take advantage of this potentially profitable market.

This is good news for the hospitality industry. Both work and leisure travel throughout the U.S. are expected to increase over the upcoming year. And this increase in American travel provides huge opportunities for boutique hotels. While more Americans want to travel this summer, they do not want to spend more. 74% of summer trip planners expect to spend the same or less than they did in 2011. Boutique hotel’s unique offerings and cozy environments may be just what these people are looking for.

Learn more about how to attract guests to your property, how to optimize all facets of social media to promote your property, the enormous economic effects of promoting the U.S. as a travel destination as per the Travel Promotion Act, and more at the BLLA International Leadership Symposium  from October 22-24 in Los Angeles!

Click here to register.

We hope you found this helpful and look forward to seeing you at the conference! Don’t forget to comment and send us your opinions and reactions to our post.

Until next time,

the BLLA-gger

BLLA to moderate Social Media & E-Commerce panel discussion at the LifeSTYLE/Boutique Hotel Development Conference

As the voice for social media in the boutique and lifestyle sector, BLLA’s Founder, Frances Kiradjian, is proud to be moderating the panel on ‘Social Media & E-Commerce in Boutique Marketing’ at next Tuesday’s (12th) LifeSTYLE/Boutique Hotel Development Conference in Miami.

It promises to be a stimulating and highly useful discussion, and will no doubt provide effective ideas and strategies that can be easily implemented by properties and suppliers alike.

The panel includes a number of illustrious members of our industry:
Jenene Danenberg – Founder, Luxury Attaché
Brigette Breitenbach Principal, Company B
Joe Hyman – President & CEO, Vizergy
Doug Carillo – EVP & Partner, Desires Hotels

For those not able to join us, we will endeavour to post the key points and if possible some of the presentations, on our blog. So watch this space!

Boutique Properties Must Embrace Social Media

Make it a goal to do more in 2010!

Many hotels and boutique properties complain that social media is over-saturated, time consuming and there is no way to measure its true affect on its ability to generate sales.  So why should your boutique property use this new media platform to promote its brand?

Here are the top three reasons why your boutique must utilize social media as part of its marketing mix.

  • Create brand loyalty:

All boutique properties know that customer retention is vital to business. Engaging your customer promotes brand loyalty.  With sites such as Facebook and Twitter, your boutique hotel can remind them why they always have such a great time when they stay with you.

  • Engage your customers:

Customer’s stay at a boutique one time and may tell a friend or two about their experience.  But, this isn’t good enough!  When your customer’s are engaged and follow you on multiple social sites their   experience will spread like wildfire.  This sense of community drives customer’s comfort level while staying at your boutique property.

  • Network! Network! Network!

The more you know about industry trends and keep up with the key players in your industry the better!  While you were learning how to move up the corporate ladder, you must have learned, it’s not what you   know, it’s who you know.  Websites such as LinkedIn allow you to hear about trends and business opportunities that can benefit your boutique and your career.

Written by: Daniel Barsook,  dbarsook@boutiquelodgingassociation.org